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The Overhaul

Posted by Holly George on

Overhauling something that's been growing and growing is difficult, but necessary.

I started this website a little over a year ago when I discovered I had a passion for designing unique products for other Balloon Artists and Hobbyists.  There was nothing super cute out there for entertainers like myself to wear to our events and gigs.  Lots of us gals have done the 50's style swing dresses, but I wanted something a little more branded.  

So I put my background in web development and design to use and got to work figuring out how to make my own clothing.  

The last 14 months have been a constant learning process to say the least!  Online sales and retail is definitely not for the faint of heart. Or for those who don't like it when people are mad at them!  What started really as an experiment has turned into a fully fledged store that requires constant attention and maintenance.  Creating new designs, finding manufacturers, working out shipping and fulfillment, understanding customer expectations and keeping track of the accounting of it all has led me on a thrilling adventure that I am truly enjoying!

With that I want to say, it was time for some major improvements on this little website!

Sometimes when you start something, you have no idea how big it will become, and as challenges arise you toss some details off to the side thinking you'll figure them out later, or organize that better later, etc etc.  Soon you have a disorganized and inefficient mess on your hands!

There were many improvements needed on this site in order for it to continue growing and serving our customers. 

Here's a rundown of some of the things I've been working tirelessly on to make the entire shopping process better for everyone!

Better Navigation - Before it was difficult to find what you were looking for and many products never got seen by anyone as they were buried in places that no one ever looked.  Our menus have been drastically overhauled so you can see everything we have to offer quickly and efficiently!

Shipping - Major improvements here all around!  Shipping prices are now much more accurate, especially for our international customers!  We've also added FREE shipping options to many of our products which we're very excited to be able to do!  Production and Shipping times are also more clearly presented so you can have a better idea of when to expect your orders.  Keep an eye out for the "FREE SHIPPING" badge on many products throughout the website!

More Size Options! - We've heard you loud and clear on this one!  We are currently working on switching out many of our clothing items to new manufacturers who are capable of producing products with many more size options.  Looking for leggings in size 5XL?  Yeah, we can do that now!

More Product Options! - Our new manufacturers are able to produce so much more than what we could previously offer!  We're excited to be able to expand the Twister Sister line to housewares, office supplies, kids clothing and more!  And let's not forget about the boys either!  We know you want more men's options and we are adding new products for you guys as quickly as we can!  Keep an eye out for neckties, wallets, socks, more shoes and of course shirts!

New Patterns! - We've got some exciting new designs ready to be worn! The new Watercolor design is one of my new favorites!  If you're feeling bright we've got a new neon balloon dog print that's far out!  We've also added some prints with more types of balloon animals on them, branching out from just ballon dogs!  Along with all the fun products these prints are available on, you can also purchase them in fabric by the yard to make your own unique items!

Website Improvements - Normal things that most websites should have, like shipping and return policies and contact forms, were missing from our website before.  That was one of those "I'll get to it later" details that I threw off to the side in my excitement to just get to making the fun products already!  That has been corrected now so it should be easy for you to get in touch or read more about our shopping policies!

So that's some of what your friendly Twister Sister has been up to lately and I hope that you all really enjoy the updates and improvements!


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